Meeting Minutes
Introduction
The meeting was convened promptly at 9:00 AM in the conference room. Present were John Smith (Chairperson), Sarah Johnson (Secretary), and team members Michael Chen, Emily Wong, and David Lee. The purpose of the meeting was to discuss the upcoming product launch strategy.
Agenda
- Review of previous meeting minutes.
- Updates on project timelines and milestones.
- Discussion on marketing strategies.
- Allocation of resources.
- Any other business.
Review of Previous Meeting Minutes
The minutes of the previous meeting, held on January 15, 2024, were reviewed and approved without any amendments.
Updates on Project Timelines and Milestones
Project Timeline
The project timeline was discussed. It was noted that we are currently on schedule, with all tasks completed according to the agreed-upon deadlines.
Milestones Achieved
- Prototype development: Completed on January 31, 2024.
- Testing phase: Initiated on February 5, 2024, and is currently ongoing.
- Marketing collateral preparation: 80% completed, expected to finish by February 25, 2024.
Discussion on Marketing Strategies
Online Campaigns
It was decided to allocate an additional budget of $50,000 to boost online campaigns on social media platforms such as Facebook, Instagram, and LinkedIn. These campaigns will target our key demographics, aiming to increase brand visibility and engagement.
Influencer Partnerships
Three influencer partnerships have been finalized, with influencers boasting a combined reach of over 2 million followers across various platforms. The influencers will promote our product through sponsored posts, reviews, and giveaways.
Email Marketing
An email marketing campaign targeting our existing customer base will be launched two weeks prior to the product launch date. The campaign will highlight the product’s key features, benefits, and a special pre-order discount.
Allocation of Resources
Budget Allocation
- Marketing: $200,000
- Research and Development: $150,000
- Production: $300,000
- Miscellaneous Expenses: $50,000
Personnel Allocation
- Marketing Team: 5 members
- R&D Team: 8 members
- Production Team: 10 members
Any Other Business
No other matters were discussed.
The meeting was adjourned at 10:30 AM.
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